Like most A/E/C marketing professionals, I fell into this career path. In college, I considered studying engineering and signed up for an intro class but quickly realized it didn’t give me the type of creative outlet I was looking for. I eventually decided to study design and minor in technical theater. After graduating I took an internship at my dad’s firm to assist their marketing department that was short staffed. While there, I found that by being an A/E/C marketer I could enjoy learning about engineering while also using my creativity to promote the firm and technical staff. It ended up providing me with the best of both worlds.
